Allen Toussaint

In 1960, Toussaint was hired by Joe Banashak as an A&R man for the brand-new Minit label; in practice, he wound up masterminding most of the label's recording sessions. It was here that Toussaint truly began to build his legend. His first national success as a producer came with Jessie Hill's R&B Top Five smash "Ooh Poo Pah Doo" in 1960, and the classic hits came fast and furious after that: Ernie K-Doe's pop and R&B number one "Mother-in-Law" (a Toussaint composition), Benny Spellman's "Fortune Teller," and "Lipstick Traces (On a Cigarette)" (both Toussaint tunes written as Naomi Neville, with the former later covered by the Rolling Stones), Chris Kenner's original version of "Land of 1000 Dances," Lee Dorsey's "Ya Ya," and numerous sides with New Orleans soul queen Irma Thomas. Toussaint's singular touch on all these records redefined the sound of New Orleans R&B for a new decade. When Banashak left Minit to found another label, Instant, Toussaint went with him to fulfill much the same duties; he also freelanced elsewhere, most prominently with Dorsey's recordings for the Fury label, and cut a few low-profile singles of his own, mostly for Seville. In 1963, Toussaint was drafted into the military, during which time he recorded with his backing band the Stokes while on leave; one of their tunes, the Naomi Neville credit "Whipped Cream," was covered by Herb Alpert in 1965 for an instrumental hit, which was in turn later adopted as the theme for TV's The Dating Game.

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